Writing an SEO-friendly blog post – A complete guide for beginners
Have you written high-quality blog posts but still failing to rank on the top pages of Google? Do your competitors rank on Google with a similar content quality as yours? Then, there is a possibility that you are missing out on one fundamental yet easy strategy. Yes, you are thinking it write. You need to do the SEARCH ENGINE OPTIMIZATION of the content you write for your blog. Some essential SEO tips can overcome your worries. Even if you are a complete beginner, we got you covered. Follow this article to learn how to write an SEO-friendly blog post as a complete beginner with no background knowledge.
How to write an SEO-friendly blog post?
So, now that you know the significance of SEO for blog posts, let's look at the following tips to make your blog post SEO friendly and grow your blog eventually.
Plan before starting to write
First of all, have a look at various blog posts on a similar topic as yours. It will provide you with an understanding of what aspects to cover in your content. So, when you start writing the post, make sure that you have the answer to the following questions:
Which particular topics to include in your blog post?
What is the core objective of the blog post (for example, to grab more subscribers, rank on Google pages, etc.)?
How is this post going to benefit your readers?
Make a draft of the blog post structure.
In this step, you make a draft for the blog post you intend to write. So, after defining the different aspects of the blog post, you can split it into various parts for your ease.
For instance, it would be more efficient and faster to write 300 words for a subheading, let's say, instead of writing a whole blog post of 1500 words or more, continuously.
Make the title/headline and URL
In this step, you craft a good headline and URL for your blog post. Although some writers prefer deciding the title before making the primary draft, many find it easier to write it after that. In this way, you can make a compelling title as you know what the entire blog post will cover.
So, you can choose which sequence works for you and proceed accordingly.
By writing a good title, we mean:
It is catchy enough to make users click on it when your SEO blog post appears on their search.
The title has your focus keyword in it.
The character length of the blog post falls between 55-60. So, it does not appear in breaks on the search engine result pages.
Your title accurately describes the intent of your post.
For instance, consider the title of this article, "Writing an SEO-friendly blog post – A complete guide for beginners". The title includes the focus keyword "SEO friendly blog post" and covers the intent of this post to provide a step-by-step guideline to beginners for writing an engaging SEO blog post.
For URL, you need to:
Separate the words which make the URL with a "-". If you are using WordPress, change the permalink structure.
Shorten the URL length by removing any unnecessary words that the CMS auto-generates according to your title.
Use proper headings
For headings, you need to follow the instructions mentioned below:
There should be only one heading with an h1 tag in one blog post. Also, H1 needs to include the target keyword as well.
Any further subheadings should go in a hierarchical model. So, the order of heading tags should be H1-> H2-> H3.
Avoid lengthy paragraphs
Before publishing your blog post, make sure your paragraphs do not seem lengthy. Long paragraphs make the content boring, so readers usually prefer not to read them. The same length article written in shorter paragraphs looks more attractive. Experts recommend that no paragraph should exceed 150 words.
Also, to make your paragraphs interesting for the readers, you can "bold" phrases wherever needed. In this way, the readers' critical points of your blog post do not get ignored, even if they choose not to read the entire post.
Add links where needed.
If you associate your new blog post with already published ones, there are increased chances that:
The search engines detect new posts on your website.
Also, links provide the search engines with a hint about the intent of your blog post.
By using the internal links, you can cut short the bounce rate. So, your users stay on your page for a longer time.
Tech giants like Wikipedia and Google are also using this SEO technique in their official blogs.
Optimize your blog post:
First of all, you should look for ways to optimize the length of your blog post. Studies show that lengthy posts do better in search. Also, they receive more responses on social media. Anyhow, shorter posts also rank on top if they hold engaging and unique content. Also, you can go through different similar posts on Google to know the length of the posts that are doing better there.
Then, it would help if you optimized your meta description. Also, the meta description needs to have your focus keyword in it. A meta description summarizing the post in less than 200 words is considered to be good.
After meta description, you should optimize your media elements in the blog post. Posts with statistics, videos, infographics, graphs, images, and other media items make the blog post more attractive to read and increase the quality of your content.
After reading this post, we expect that you got enough SEO knowledge to write an SEO-friendly blog post even if you did not know the basics of SEO before. So, what are you waiting for? Optimize your blog posts and see your blog growing more rapidly than ever before!